Ingenious brands recognised for meaningful experience initiatives at the Asian Experience Awards 2021
Over 20 companies were hailed in this inaugural programme by the Asian Business Review.
Delivering positive experiences for both customers and employees requires every company to utilise strategy and bring creativity into every initiative they roll out, as having a meaningful experience maintains loyalty and builds trust amongst all stakeholders.
Outstanding experience initiatives were recognised at the Asian Business Review’s first-ever Asian Experience Awards 2021 held digitally. The awards programme aims to recognise the ingenious initiatives of creative companies in delivering meaningful brand experiences to their stakeholders.
The event serves as a seal of excellence for the outstanding work and efforts put into ensuring memorable and meaningful brand encounters for today’s consumers.
Amongst the esteemed judges for this year’s nominations were Guillaume Sachet, Partner, Head, Customer Practice at KPMG; Sam Lo, Partner, Asean EY Private Assurance Leader at EY; Dennis Lee, Partner at RSM Singapore; and Roger Loo, Executive Director, Head of Management Consulting Services at BDO Singapore.
Below is the list of the winning companies. Congratulations!
Asian Experience Awards 2021
- Singapore Digital Experience of the Year - Financial Services
- Singapore Brand Experience of the Year - Healthcare Technology
Allianz PNB Life Insurance, Inc.
- Philippines Brand Experience of the Year - Life Insurance
- Myanmar Customer Experience of the Year - General Insurance
- South Korea User Experience of the Year - Payments
- Singapore Employee Experience of the Year - Business Services
China Telecom Global
- Customer Experience of the Year - Telecommunications
CIMB Bank Berhad, Singapore Branch
- Singapore Customer Experience of the Year - Banking
- Singapore Product Experience of the Year - Banking
CTBC BANK
- Taiwan Digital Experience of the Year - Banking
DirectAsia Insurance Singapore
- Singapore Distribution Experience of the Year - General Insurance
- Singapore User Experience of the Year - Retail
HSBC Philippines
- Philippines Brand Experience of the Year - Banking
- Philippines Partner Experience of the Year - Banking
Infosys
- Australia Digital Experience of the Year - IT Services
Nanyang Technological University, Singapore
- Singapore Digital Experience of the Year - Education
NTUC Income Insurance Cooperative Limited
- Singapore Digital Experience of the Year - Life Insurance
- Singapore Product Experience of the Year - Life Insurance
OCBC Bank (Malaysia) Berhad
- Malaysia Digital Experience of the Year - Banking
- Brunei Employee Experience of the Year - Telecommunications
Prudential Laos
- Laos Employee Experience of the Year - Life Insurance
- Indonesia Digital Experience of the Year - E-Commerce
- Indonesia Product Experience of the Year - E-Commerce
SAP Customer Experience APJ
- Singapore Brand Experience of the Year - Technology
- Singapore Service Experience of the Year - Financial Services
Studio Messa
- Australia Brand Experience of the Year - Dining & Entertainment
Sun Life Malaysia
- Malaysia Customer Experience of the Year - Life Insurance
TDCX
- Malaysia Employee Experience of the Year - Data Center
UNITED OVERSEAS BANK (MALAYSIA) BERHAD
- Malaysia Customer Experience of the Year - Banking
- Singapore Employee Experience of the Year - Financial Services
UOB Malaysia
- Malaysia Product Experience of the Year - Financial Services