Gentrack empowers utilities in carbon reduction and digital transformation whilst launching new lines of revenues

Offering a new-age billing and CRM solution, Gentrack has helped industry leaders in the energy sector meet their ESG demands and maintain a competitive edge.

Utilities operating in the energy sector are under increasing pressure to offer low-carbon and high-value energy and services. However, many are hindered by legacy technology that does not support innovation. In the realm of energy, the ability to innovate, enhance customer experiences, and maintain a competitive edge is paramount to success.

As such, software company Gentrack aims to address this challenge by providing a new-age billing and CRM solution-composable software that empowers utilities to swiftly introduce new services demanded by sustainable-minded customers and regulatory authorities. Serving over 60 utilities worldwide, Gentrack enables its customers to rapidly innovate and adapt to evolving market dynamics.

The company helps utilities achieve their goals through diversified service offerings, modernised billing systems, customer-centric technologies, and consolidated business operations.

Gentrack enables utilities to expand their service portfolios and add new revenue streams by providing a low-code, no-code technology that can quickly launch innovative propositions to the utility’s customers. This not only improves the time to market but also offers a competitive advantage, especially in markets where multiple utilities are competing for residential, business or industrial customers. By leveraging modern technology like Gentrack, utilities can now offer non-traditional products and services, such as more affordable and accessible electric vehicle (EV) charging, the option to launch battery and solar panels, and digital applications that allow customers to control their energy assets (EV, solar, and batteries) from their phones with full control and AI functionality.

With many utilities seeking to replace legacy billing systems with agile and efficient alternatives, Gentrack offers rapid modernisation capabilities, resulting in significant cost savings, increased customer loyalty, and greater operational efficiency.

This has also brought positive feedback from customers, who are now able to plan more effectively for future products, provide a better digital experience, deliver a lower cost to serve, and allow for better business agility for multi-play bundles across energy and communications services. 

“We see a significant reduction in billing errors, resulting in fewer customer complaints and improved customer satisfaction. This reduction in customer issues not only saved the company resources spent on addressing complaints but also enhanced our overall operational efficiency. Additionally, the streamlined billing process allowed us to allocate resources more effectively, leading to cost savings,” said Geraldine Tan, General Manager at PacificLight Energy, a customer in Gentrack.

Meanwhile, Gentrack enables utility providers to deploy customer-centric technology to gain deeper insights into customer preferences and behaviours. Its g2.0 platform accelerates utilities’ digital initiatives to enhance customer experience.

“Gentrack’s automated, user-friendly solutions have enabled us to offer a smooth onboarding process for customers and deliver value-added services whilst upholding the high customer service standards PacificLight is known for,” adds Tan. 

The company also plays a pivotal role in major business transformations, such as consolidating E.ON & npower onto one tech platform in the United Kingdom. This consolidation resulted in the formation of npower Business Solutions, a leading energy supplier serving British businesses with electricity and gas.

Gentrack’s customers recognise its value in achieving strategic objectives and staying competitive in a rapidly evolving energy market.

Pioneering ESG solutions for utilities

Amidst growing demand for ESG solutions, Gentrack has positioned itself at the forefront of innovation, proudly helping its clients achieve their ESG objectives.

Genesis Energy, a leading energy retailer in New Zealand, partnered with Gentrack to accelerate its journey towards sustainability. Leveraging Gentrack’s advanced billing and CRM technology combined with their own mobile app, Genesis has facilitated easy EV charging nationwide, driving a significant increase in EV adoption and contributing to its goal of replacing 2,650 GWh of thermal energy per annum with renewable energy by 2030.

Meanwhile, Gentrack has forged a partnership with Amber Energy, an innovative utility provider in Australia that empowers consumers to control and automate their home batteries, forecast energy consumption using Artificial Intelligence, and significantly reduce both energy bills and carbon emissions providing 100% renewable energy.

Amber gives customers access to the real-time wholesale electricity price and the technology to automate smart devices in their homes to use more cheap, renewable power when it’s available in the grid, and sell their excess renewable energy back to the grid at the same price as the big generators earn. Amber customers capture the full value of their household batteries and EVs in the energy market whilst accelerating the renewable transition. 
Amber Energy’s technology fully complements Gentrack's billing and CRM capabilities. This integrated technology solution seamlessly combines billing, customer care, and behind-the-meter battery control, creating a robust system that can be replicated by other leading utilities worldwide looking to rapidly deploy new home battery and EV energy services.

Amber Energy currently operates in Australia, which boasts the world’s highest rooftop solar penetration and the most advanced two-way grid, positioning it as a leader in the home battery automation market. However, the combined Gentrack + Amber technology solution is not limited to Australia; it has the potential to be replicated in other regions around the globe.

“The Gentrack system has the out-of-the-box capabilities needed to deploy flexible energy solutions whilst many of the older systems in the market can’t cope with such propositions. By bundling our technology with Gentrack’s, we will be well positioned to deploy it around the world,” said Chris Thompson, Co-CEO and Co-Founder of Amber.

By leveraging advanced technology and strategic partnerships, Gentrack is leading the way in shaping a more sustainable and resilient energy sector. 

“We are proud to be at the forefront of driving positive change within the utility industry and look forward to continuing our mission of empowering utilities towards a more sustainable future,” said Geoff Childs, GM of Asia at Gentrack.

Gentrack’s milestones in empowering utilities to meet their sustainability goals and drive positive social impact have earned the recognition at the Australia Technology Excellence Award 2024 in the Enterprise Software by winning 3 awards:  

• Best Enterprise Software for Utilities for empowering utilities in carbon reduction and digital transformation.
• Best Enterprise Software for Energy for modernising energy companies towards a sustainable future.
• Best ESG Tech for Utilities for its commitment to supporting utilities towards sustainability excellence.

Now in its fourth edition, the Asian Technology Excellence Awards is the region’s premier awards programme that celebrates top technological innovators and solutions that are redefining industries and leading the charge in digital transformation.

The Asian Technology Excellence Awards is presented by Asian Business Review. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding retail initiatives, please contact Jane Patiag at [email protected].