Infinix’s ZERO X Series bags Marketing & Brand Initiative of the Year – China award for marketing initiative

The project is in corporate partnership with Royal Observatory Greenwich.

Infinix received the Marketing & Brand Initiative of the Year – China award in the recently concluded Asian Telecom Awards for its exciting ZERO X Series launch project. The awards programme recognises remarkable achievements and initiatives of leading telecom companies across Asia paying particular attention to outstanding campaigns.

Infinix engaged in a strategic corporate partnership with Royal Observatory Greenwich to promote its flagship new devices, the ZERO X Series, a space-themed webinar was hosted at the observatory with journalists, tech influencers and experts from around the world.

Titled “Infinix presents: See beyond”, the online workshop, conducted at the world-famous UNESCO world heritage site at the Royal Observatory Greenwich brought together a unique panel of experts from the astronomy and technology fields.

More than 100 media personalities from over 14 countries all joined in to discuss edge technology, space and exploration. Astronomer Dr Emily Drabak-Maunder was also invited to take a photo of the Moon using the ZERO X Pro.

At the centre of the event was the product launch for ZERO X Pro. It features a 60x Moonshot camera, the first mobile phone that gives users in emerging markets the ability to zoom directly into the Moon on a clear night sky and get a crisp image.

The idea was to liken the phone to a telescope, and this was done by using a combination of top-quality optical technology and next generational software that brings the Moon to the palm of the user's hand.

This marketing strategy helped Infinix convey its brand spirit of empowering today’s youth with trendy technology at attainable price points that is out of reach for the everyday consumer in emerging markets. The Moonshot technology opened the possibility for budding photographers to express their creative personality and level up their talent using a small device.

For this effort, Infinix received the Marketing & Brand Initiative of the Year – China award. In granting the award, the judging panel considered three major achievements of the marketing and brand initiative.

First is that the company was able to educate the public on the moon and introduced ways to take clear photographs using one powerful device and at a low price point.

The next achievement is that the event attracted famous international leading technology media to publish articles and videos on the ZERO X Pro, and it received positive coverage from mainstream and business media.

Lastly, the panel also noted how Infinix was able to create an innovative co-branded phone launch. Whilst it was able to showcase the key benefits of its products, public interest in space was also ignited and taken into account during the whole project.

The overall performance of the digital event showcased how well the two brands of Infinix and Royal Observatory Greenwich fit together in bringing to life this innovative flagship smartphone launch.