Zindigi powered by JS Bank, clinches Pakistan Technology Excellence Award for Fintech - Banking at Asian Technology Excellence Awards 2022

It is dedicated to serving the unmet needs of users privy to unique banking experiences.

Zindigi powered by JS bank has taken home the Pakistan Technology Excellence Award for Fintech - Banking award at the recently held Asian Technology Excellence Awards 2022 for its digital banking service Zindigi.

Zindigi as a fintech targeting digital banking in Pakistan, has an objective of making life “simple” for its users. Taking advantage of the country’s youth bulge of 63%, it is the first digital banking player to dedicatedly serve the unmet needs of Gen Z and Millennials, as they are privy to unique experiences.

Moreover, Zindigi is the first player in the Pakistani financial services industry to offer a completely personalised experience within the App, letting the user pick and choose widgets of their own preferred services for a customised App experience. 

Designed to be the central hub of a user’s life, Zindigi continues to push the boundaries of digital banking solutions with the breadth of its innovative offerings for the young, tech-savvy segment. Only eight months into its operation, it has already garnered the trust of a highly active base.

It is also the pioneer of the translucent debit card in the Pakistani financial services market, providing its users with an aesthetically pleasing and gratifying experience that is also enabled for international transactions. Additionally, users can temporarily block the card, set spending limits, change their pin, and issue virtual cards right from the Zindigi app. 

Zindigi also offers wealth management within its product suite, a unique blend not offered by any other financial services provider in the country. Customers can participate in money market funds, income funds, and equity trading digitally as low as PKR 100 (less than $0.5) within the app. 

“Given the tightening monetary policy and increasing policy rates by Pakistan’s Central Bank, Zindigi aims to promote a saving culture by providing its customers with a multitude of avenues to invest and grow their wealth,” Zindigi’s Chief Officer Noman Azhar said.

“Zindigi is all about listening to our customers and providing them not only with the requisite services but also the experience that makes their lives easier. We are truly honoured and humbled at being recognised for this and winning the Pakistan Technology Excellence Award for a Fintech” 

 Despite being a new brand, Zindigi has proven itself to be excellent at tailoring its unique product offering to Pakistan’s tech-savvy youth.

The Asian Technology Excellence Awards aims to recognise exceptional companies that are riding the digital disruption wave and leading the technological revolution and digital transformation journeys in their respective industries.

About Zindigi

Zindigi powered by JS Bank is a digital banking initiative targeted towards Gen Z and millennials, who value their independence and want to control and operate things their way. Zindigi is the first-of-its-kind customisable mobile app with an ethos of giving full control of the digital bank to customers and the look and feel of their app. It offers Gen Z and millennials savings and investment products. The slogan is “Simple Karo”. It is the only Digital banking experience in Pakistan offering both a full fledge account to be opened digitally and a master debit card which can be used both internationally and locally. www.zindigi.pk/