INBOUND 2023
With the energy of an incubator and the intel of an accelerator, INBOUND takes the best of our work — the culture, the innovation, the creativity — and propels it forward for the collective good.
It’s where careers take off, businesses begin to scale, and community changes us for the better.
Hosted by tech firm, HubSpot.
Should AI be blamed for marketing pitfalls? Expert says not really
It’s unfair to blame AI for the mistake because it relies on humans to train it.
Should AI be blamed for marketing pitfalls? Expert says not really
It’s unfair to blame AI for the mistake because it relies on humans to train it.
How text messaging helps drive sales growth
Before engaging with texts, Semrush chief sales officer Channing Ferrer said salespeople should learn how to navigate data to their advantage.
Will generative AI’s popularity kill the metaverse?
Metaverse is being overshadowed by successes of generative AI, but experts said both technologies can still be used in different situations.
How APAC brands can improve connections with consumers globally
Experts advise analysing market complexity by considering laws, political risks, and cultural references of the market they want to enter.
Fintech firm trains sales teams uniquely from competitors
Acrisure provides an educated path for its salespeople, making sure they get engaged.
How consistent audience-centric data improves business earnings
Building an audience-centric customer relationship management system will make it easier to spot customer patterns, Adverity’s Mark Debenham said.
Adopting Spotify-like marketing proven effective to connect with consumers: expert
Marketers should create tailored messages for their consumers to effectively reach prospects and existing customers.
Dealing with impatient customers? Invest in AI to streamline services
HubSpot’s Kipp Bodnar said feedback from AI chatbots will help marketing teams improve their services.
Three AI gaps that need marketer’s authentic intervention
Fact-checking, researching, and adding authentic inputs will humanise the pantomiming AI, SurveyMonkey experts said.
Data-backed strategies needed in workplace setup decisions: expert
A human resources expert advised using data and listening to employees when deciding on workplace schemes.
Evolving consumer behaviour drive demand for advanced AI tools
Tech firm HubSpot produced new AI tools for proactive consumer services.
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HEINEKEN Malaysia’s Drinkies Toasts to Double Victory at the Asian Experience Awards 2024
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