Cathay Cargo revamps website amidst digital transformation journey

The new website empowers customers with effortless navigation and seamless access to essential information about the cargo’s services.

In response to a surge in business during the COVID-19 pandemic, Cathay Cargo undertook a large-scale initiative to modernise its digital capabilities, with the aim of better-serving freight forwarders and end-consumers.

As the first step of this initiative, the airline revamped its website to support the launch of the Cathay Group’s rebranded cargo division in March 2023. The company went through with the revamp process not just to incorporate the division into the master brand Cathay, but to also offer key stakeholders an enhanced user experience.

The newly designed website aims to serve as a comprehensive digital gateway, providing easy access to the airline’s range of services and solutions. Its user-friendly interface provides a seamless and hassle-free experience for customers through clearer navigation, rearranged website hierarchy, and intuitive features.

It also adopted a contemporary design with appealing visuals, the look and feel reflect the master brand website across the homepage and the content pages, including all the special shipment solution pages, while creating a professional and engaging online presence. This also echoes the airline’s recent successful ‘We Know How’ campaign, which reflects Cathay Cargo’s innovation, people, solutions and service, and its dedication to ensuring specialist shipments reach destinations in perfect condition.

Moreover, new features and tools were implemented to simplify processes and streamline interactions, such as carbon emissions offset and station capabilities, providing customers easy access to sustainability contributions as well as ensuring a smoother user journey.

“As we continue to evolve, we envision our website becoming a one-stop shop that allows customers to easily book, track, and manage their shipments, offering a seamless and intuitive user experience. Cathay Cargo continues to innovate new solutions, services and technology for customers as we build towards being one of the world’s greatest service brands, and our vision to become the world’s most customer-centric air cargo service brand,” the company said.

Cathay Cargo's rebranding and website revamp demonstrate the airline's ongoing commitment to stay ahead of the curve and adapt to customers’ changing needs. By investing in new technologies and implementing innovative solutions, the airline has been able to enhance its digital capabilities and offer a more streamlined and efficient customer experience.

This milestone has been recognised by the Asian Experience Awards, as the cargo brand received the win in the Hong Kong User Experience of the Year - Logistics category. The prestigious awards programme seeks to recognise the enterprising initiatives of companies that deliver meaningful brand experiences to their stakeholders. 

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at [email protected].