Listen to Ken Wong, Chief Brand and Commercial Officer, Greater China of Accor Group, as he explores evolving customer preferences regarding travel system policies and discusses their engagement with customers and partnerships with entities like trip.com and McKinsey to develop a white paper.
This white paper aims to provide consumers with a comprehensive view of travel options and share insights with the travel industry, particularly in China, to address carbon emissions and reduce single-use plastics in hotels.
Read more about their achievements here.
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